EVERY BUYING DECISION COUNTS
77% of Americans are concerned with the environmental impact of the products they consume but only 17% of consumer spending is on sustainability-marketed products.
This is mainly due to the lack of accessible and reliable information. The average shopper doesn’t have the time, energy or expertise to go out and do all the research needed to decide which products are truly sustainable.
This is where we come in. We do all the research for you.
askBelynda offers a quick and trustworthy way, at the point of sale, to understand how environmentally friendly your purchase is.
There are several ways products are brought to our attention to be vetted:
Products people in our circle use
Product you, our customers use
Products sustainable publications we respect use
New products we should (or shouldn’t) use
Are you a sustainable brand or want to recommend one?
Contact us and we'll vet your company to include in our recommendations if it meets our criteria.
We believe in transparency. Each product sustains a 4 step evaluation process. We want our consumers to be able to make the best choices when they shop. In addition, we’d like to offer transparency into the step by step process we follow in vetting a product. THE COMPANY: The companies are the first step in the evaluation of any product. We examine and evaluate all the information on their website and cross reference with reputable consumer reports. An important part of this process is assessing the sustainable claims made by these companies. Greenwashing is a huge issue in our industry and part of our job is to highlight these companies to our consumers. THE CERTIFICATIONS: Too many companies hide behind meaningless certifications. We are here to debunk them. First, we ensure the company actually obtained the certification they claim. Then, we evaluate the actual certificate and determine its merits. As a team we have evaluated over 70 certifications so we know how to judge a certification’s qualifications. Certification evaluation includes organization vetting, renewal process, and auditing process. It is important to our credibility that we do not recommend products based on certifications that don’t meet our standards. THE VALUES: Ingredients – this is the basic barrier. We look for companies that use ingredients that doesn’t required animal testing, that aren’t toxic, that minimalize waste. We especially prefer companies that use natural, biodegradable ingredients and instruct their customers how best to act when finishing with the use of their product. Packaging – there are some amazing companies out there that are redefining packaging, that are using compostable packaging for example, or have reusable containers and are shipping you just the refill packets. Employee Treatment – we believe you can’t run a sustainable product company and not treat your employees with kindness, fair wage, equal opportunities, and inclusion. Carbon Offsets – while there aren’t truly any products that are good for the environment, there are products and companies that do the least harm. Especially companies that have a high environmental conscience and calculate their manufacturing, packing, and shipping carbon impact and invest in carbon offset programs to balance that out. THE QUALITY: We also look at the quality of the products themselves. A company may pass all of the certifications and values vetting but in the end, if the product doesn’t function properly – if your laundry isn’t clean, or your hair doesn’t shine – it won’t pass our vetting process. For this, we rely on personal experience and rating by external objective third-party sources. We look for any complaints filed regarding the quality of the products.