• Belynda

How to Shop Sustainably: The Ultimate Guide to Avoiding Greenwashing

In our modern world, it can be difficult to know who to trust. With so much information available at our fingertips, it's hard to know which sources are credible and which ones are trying to pull the wool over our eyes. This is especially true when it comes to environmentalism. It seems like every day there's a new "green" product on the market, but how can we be sure that these products are actually sustainable? And how can we avoid falling for greenwashing? In this article, we will discuss how to shop sustainably and avoid being duped by deceptive marketing tactics. Thanks for reading!



AVOID GREENWASHING THROUGH RESEARCH


When it comes to sustainability, the first step is to do your research. This means reading labels carefully and understanding what certifications mean. It also means staying up-to-date on the latest news in the sustainability world. Luckily, there are plenty of great resources out there that can help you with this (we'll list some of our favorites at the end of this article). Once you have a good understanding of what sustainable practices look like, you'll be able to spot greenwashing a mile away.



COMMON GREENWASHING TACTICS TO WATCH OUT FOR


One common greenwashing tactic is using vague or meaningless terms on product labels. Words like "natural," "eco-friendly," and "non-toxic" are often used without any real regulatory meaning. This can be misleading to consumers who are looking for products that meet certain environmental standards. When in doubt, always look up the definition of a term before making a purchase.


Another greenwashing tactic to watch out for is exaggerated claims. For example, a product might claim to be "100% recyclable" when only a small portion of it can actually be recycled. Or, a company might tout their sustainable practices while failing to address other areas of their business that have a large environmental impact (such as their supply chain). As a general rule of thumb, if something sounds too good to be true, it probably is.


Another way brands can greenwash is by masquerading as local by using imagery that looks wholesome or handcrafted while still being mass-produced, they aren't necessarily using 'green' colors to imply sustainability they might select packaging that looks earthy or artesian. The best way to determine if the brand is legitimately a small brand and not just a subsidiary of a conglomerate is to check the manufacturing address and note who has incorporated the product. A quick internet search will tell you whether this is a small company or corporation.





THE SOLUTION TO GREENWASHING


The best way to avoid greenwashing is to buy from brands that you trust. This means doing your research on a company's sustainability practices before making a purchase. Luckily, we've curated a list of verified sustainable brands for you, simply download the plugin and start shopping!




Do you have any trusted sustainable brands that you shop from? We'd love to hear your thoughts!

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